Downtown aims at a younger population with its sweet fragrance. The perfume is constructed as floral woody created by perfumer Ann Gottlieb of Givaudan. The composition opens in a foamy and dashing way with notes of Italian lemon bergamot Tunisian neroli green pear and aquatic plum. The heart incorporates gentle gardenia petals combined with pink pepper and violet leaves on a base of cedar from Texas incense vetiver and velvety musk.